“It’s due to the Maryland casino market becoming more competitive. Instead, “there was a private, confidential document on what was spent by each casino,” said Charles LaBoy, the regulatory agency’s assistant director for gaming. Some state casinos go much further than others in trying to hook customers through “promotional” play, according to interviews and Maryland Lottery and Gaming Control Agency records obtained under a public records request. By and large, offers are based on past play.” Gifts can include cruises - Caesars has a partnership with Norwegian Cruise Lines.

“It could be the casino’s logo on a zip-up hoodie.

“It could be gift cards to Best Buy or Macy’s or a kitchen item like a waffle maker,” said Noah Hirsch, vice president of marketing at Horseshoe Casino Baltimore, a Caesars property. Maryland casinos have been collectively giving away tens of millions of dollars a year - as much as 20 percent of their revenue in one case - in free play on slot machines and table games designed to keep their big-spending customers gambling, according to state documents.Īnd that doesn’t include the free hotel stays, dinners, gift cards, luxury car rides, flights and other “comps” that casino executives say are an essential part of doing business.

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